Camillia & Tanya
A sense of beauty and fashion always exists in our lives. However, as soon as one mentions “fashion show,” people feel uneasy. Most of you have seen fashion shows on TV, but few of you have seen a real one. On June 6, 2013, the department of Marketing held a great fashion show called City I-Fashion in front of the Chiu Feng Chia Memorial Hall here on the Feng Chia University (FCU) campus. All of the sophomore marketing students were divided into 16 teams and each team represented a different style such as retro, modern, and minimalist styles. The purpose of this fashion show was to experience metropolitan beauty and define the style of Feng Chia University.
Before the show, we held some marketing activities. First, we spread red carpets on the path between the FCU library and the Science and Aeronautical Building (SAB) and placed several chairs as audience seats on both sides. Some of the sophomore marketing students sat there as the audience. The audience clapped when people walked through the path to make them feel like they were walking on the catwalk as professional models. We also put a big box, which was covered by a black cloth with question marks on the side, in the middle of Flunk Lawn to catch people's eyes and pique their curiosity.
In addition to presenting this fashion show, we set up a charity box where people could donate their unified invoices to benefit the North Tainan branch of the Taiwan Fund for Children and Families. Every donor received a warm hug as a “thank you” prize. A lot of students were willing donate their invoices to help the disadvantaged. We were all convinced that love could be heartwarming.
All sophomores in the marketing department spent at least 3 months preparing for City I-Fashion. Although we all had gone through great pains to organize the show, it was really worth it. The fashion show successfully promoted the reputation of the department of Marketing and aroused the love rooted in human nature. If you missed the fashion show, we recommend that you join our big marketing events next year. We are sure you will be amazed and touched.